Welcome!
Is it difficult to get everything done, every day for your business?
Do you sometimes struggle with how to market your business effectively?
Do you wish you could hand over all your marketing and never think about it again?
At Sharon Broughton Team we specialize in strategizing and implementing all the elements of your marketing plan. We do it quickly and efficiently so you never have to worry about it again. We work with you to develop a comprehensive online strategy using your existing website or develop a new website that will accomplish your online marketing goals.
Check out our services page to get an indepth listing of your options for marketing your online business. If you aren’t sure where you fit in with the Sharon Broughton Team, we work with three kinds of entrepreneurs (click here for more information):
- Start up mode–are you just starting out and need a squeeze page, website, ezine template or some other project to get you moving along quickly? These packages are the perfect thing for you!
- Cruising along mode–maybe you have most of the pieces in place but you need someone to fill in what’s missing, help with strategy, get your ezine sent consistently, get things implemented from your marketing plan. Our ongoing retainer packages are just the ticket.
- Visionary mode–you have all your ducks in a row and you are ready to hit the six or seven figure mark. We only work with a select few of these clients and personalized attention is the name of the game. This is by referral only but check with Sharon if you want more information.
Your Marketing Funnel
Getting people to visit your website is one thing, getting them to buy takes time. You need to get them to enter your marketing funnel and work their way down from your “free” products to your “fee” products.
A marketing funnel is simple. The premise is that you have a large target audience looking for information you offer. Once they land on your website, they will sign up to receive the information you provide to them for FREE. This is usually in the form of an ezine where you ask for someone to give you their name and email address in a sign up box. You can also offer a free gift (your irresistible free offer) to entice them further–such as an audio, tips, a report, ecourse, ebook, or other item. Now that you have ‘hooked’ the person, you want them to become your fan. You offer more products and services, but for a low-cost fee (usually under $100). Once they buy from you, chances are they’ll buy again and again. So, you build higher cost products and services to satisfy their needs.
Progressing through each level: In order to progress through each level, lead generation is a must! You can’t simply start at the bottom if no one knows who you are. List building with a contact capture form on your website is not going to get the numbers of people in your funnel that you need in order to turn around and sell your paid and well paid products and services.
